Most of the time, Sport and HEPA are promoted by Sport associations, (whose first interest remains on the sportive/competitive aspects), or by Health institutes. The innovative aspects of the proposal lie in the choice of a specific channel to tackle the inactivity in the EU: the Company. Indeed, the Company, as the context and venue for enrolling employees into physical activities is particularly fit to apply EU tools for several reasons
In most European countries, there are solutions/tools/reference documents/standards/programs to improve the quality of work life (either from a safety perspective, social conditions, physical and mental health and well-being, sports and recreation, social responsibilities, etc.). This is done both at national and regional level in the context of public health policies, but also within the private business sector itself through networks, umbrella associations, etc. As a result, the development of a new certification system in the field of physical activity (but ultimately health and well-being) should be able to act as a “unifying” tool, complementary to what already exists. And what is better than EU to engage and unify good national practices?